The Hidden Field Insert Merge Tag allows for two different date views. Neither has the option of time. In a customer centric environment we need to know the day and time a request was submitted so we can accurately monitor response times. In some businesses minutes make a difference. Day data does not work in a fast paced environment. Example: Quote requests for movers. It is also imperative to record the date/time the form was submitted, not the date/time the form was originally entered into/initialized. We had a potential client requesting a quote that shows the hidden field was the previous day even though the database entry showed it processed first thing the next day. Suspect user filled out form the night before but did not submit until the next morning.