How To Question: Video In Product Options.

Hello,

I'm working on a fancy bike building shopping cart for a client and I need to see if I can do what's needed with Gravity Forms.

Here's the Gist:
We have one product (a bike) that has 8 options, each option has 3-4 sub-options (ex: Option: Handle-Bars, Sub-Option: 4 styles to choose from. Option 2: Tires, Sub-Option: three styles to choose from).

I believe that I can do this with gravity forms, but there is a twist. I'd like to add videos to go with each option.

These guys are already doing exactly what we plan to do, if you want to see a live example:
http://www.nycewheels.com/brompton-folding-bike-alc-custom-video-configurator.html

Notice that each option has a video and that with each successive step, the price and the weight fields are added up for the client.

My goal is to integrate this with Cart66's "add a product from a Gravity Form" feature.

My Questions:
Is this possibe?
What's the best way to do it?

I know you can add videos with the HTML block, but the HTML block isn't part of the product options, its a separate form field.

If you click the example link I included, youll see that for each step of the product selection, there are several options and the video is right inside the product options section.