Just a general question for the board...
I run a podcast and am looking into building a "send to a friend" feature onto our site to help bring in new listeners. This is a fairly common feature, so I'm assuming some have done it using Gravity Forms. For us, it'd be most ideal to be able to track conversations (i.e., people who come to our site and download our content, click the "Subscribe" button, or whatever else).
For anyone who has built something like this, did you use Gravity Forms to send your e-mails, or did you link up with something like MailChimp for that? And how did you go about tracking conversions?
Just looking for any suggestions some of you may have. Thanks in advance.